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The Magic Continues: Walt Disney World Resort, Orlando Magic Extend Community Sponsorship Agreement

ORLANDO – Walt Disney World Resort and the Orlando Magic are continuing to strengthen their relationship through the renewal today of their community sponsorship agreement. By extending their relationship Disney and the Magic are also re-establishing their commitment to support the Central Florida community through ongoing charitable efforts.

Fans will also continue to see the relationship represented by the Disney logo on the players’ jerseys.   Orlando Magic jerseys with the Disney logo will be available for purchase at the Amway Center. The Disney name will continue to appear on the front left of the jersey and measure about 2½ by 2½ inches.

As part of this multi-year agreement, fans will continue to see Disney’s presence throughout the Amway Center, including the Disney Atrium and a special seating and hospitality area during select Orlando Magic home games.

“The Orlando Magic and Disney have much in common, and it’s reflected in our hometown team’s name,” says Jeff Vahle, president of Walt Disney World. “We are excited to extend this relationship and wish them a great season.”

Disney became a Champion of the Community sponsor with the Magic in 2010 and the official Magic jersey sponsor in 2017. Since the beginning of the relationship, Disney and the Magic have worked together on outreach initiatives that benefit the local community including the Orlando Magic Recreation Centers and sponsorship of the OMYF Open golf tournament. The relationship also allows the two brands to connect their fan bases and provide shared marketing opportunities while also reaffirming Central Florida’s reputation as a global sports destination.

 “The Orlando Magic are thrilled to announce an extended agreement with our longtime friends, Walt Disney World Resort,” said Magic CEO Alex Martins. “The extension represents a continued shared commitment to both the local community and creating magic for fans and guests alike. As pillars in the Orlando community, we are proud to represent the City of Orlando and all those who call “The City Beautiful” home.” 

PHOTO CAPTION/CREDIT: Orlando Magic point guard, Markelle Fultz lets out his inner Mickey Mouse at the AdventHealth Training Center in Orlando, Fla. on October 19, 2022 to celebrate the new agreement between the Magic and Walt Disney World Resort. Fultz showed off the Magic’s jersey which will once again feature a Disney patch this season. Fultz has been in the NBA since 2017, the same year Walt Disney World Resort became the jersey sponsor for the Magic. (Matt Stroshane, photographer)

About Walt Disney World Resort
Walt Disney World Resort is a contiguous, nearly 40-square-mile, world-class entertainment and recreation destination featuring four theme parks (Magic Kingdom, Epcot, Disney’s Hollywood Studios and Disney’s Animal Kingdom); two water adventure parks (Disney’s Blizzard Beach and Disney’s Typhoon Lagoon); 36 resort hotels (26 owned and operated by Walt Disney World, includes eight Disney Vacation Club resort properties); 63 holes of golf on four courses; two full-service spas; Disney’s Wedding Pavilion; ESPN Wide World of Sports Complex; and Disney Springs, an entertainment-shopping-dining district. Walt Disney World Resort is also included in vacation packages ofDisney Cruise Line. Located at Lake Buena Vista, Fla., 20 miles southwest of Orlando, Walt Disney World Resort opened Oct. 1, 1971. Open daily, year-round. For information on attractions and vacations at Walt Disney World Resort, visit disneyworld.com, call (407) W-DISNEY or contact local travel agents.

Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning six division championships (1995, 1996, 2008, 2009, 2010, 2019) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $27 million to local nonprofit community organizations over the last 32 years. The Magic’s other entities include the team’s NBA G League affiliate, the 2021 G-League champion Lakeland Magic, which began play in the 2017-18 season in nearby Lakeland, Fla.; the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning; and Magic Gaming, of the NBA 2K League, which began play in the spring of 2018. The Magic play their home games at the award-winning Amway Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience Award and named SportsBusiness Journal’s 2012 Sports Facility of the Year